Process Masters

Learning the process of self improvement

Medical Education: Video Revolutionizes Relationship

Medicine and Video: The Ever Changing Pace

There’s a tremendous shift going on in many markets that were typically classified as traditional industries.

What are those shifts? What I have noticed quite a bit is how doctors offices relate to their clients and patients. They have just made a major shift to go from paper systems to paper less systems and electronic medical records. I believe that video will be the next thing that enters into the medical world. For example many doctors offices in private practices such as: have gone to a paperless system. I am just using them as an example to see how they want their patients to know they are cutting edge.

Nowadays, there is so much video being used in education that it was a simple progression for video learning to make its way into the world of medicine. Digital and online learning using video is one of the most common forms to educate nursing, lab and other medical staff members.

Many people are using different programs to produce such recordings some of the most popular depending on the platform you use (mac or PC) are:

Screen Cast (Mac)

Camtasia Studios (PC)

I have used camtasia quite a bit. It is an amazing screen capture and video editing software. It makes the final product very easy to edit and the “ums” and “uhs” can be removed efficiently.


Video training is often substituting students meeting in a classroom. With the ease of online access, medical professionals can now easily watch informational delivery of their continuing education. Many people have questioned the efficacy of this because in medicine much of what is learned is practical and hands on.

Because people are somewhat blind to what they know and don’t know, this could lead to real problems. Sandra Bullock in a recent movie watched an emergency tracheotomy performed and later in the movie tries to perform it on a choking fellow patron at a diner. In the movie, she was unprepared for what could go wrong and was surprised by the misfortune she encountered after trying to start the airway.

Scientists have proven that people often have a false sense of understanding after being exposed to information. For example, if you were to ask someone if they know how a zipper works, they might tell you yes. However, if you ask them to explain exactly how the zipper comes together and what mechanisms are responsible for the successful opening and closing of a zipper, they may be stumped. It is know as the Dunning–Kruger effect.

One of the areas that people argue that medical professionals must take an actual course is in CPR and ACLS training. These are basic and advanced resuscitator skills. Thus many schools that offer such services insist that they will only provide a certification after a student has undergone a full hands on learning process.

As video engineers, we must understand the limitations to video productions and not blindly provide services for individuals who do not understand the importance of practical learning. Practical learning should always be used pragmatically as an extension of cognitive learning in cases involving medicine.

Communication: Video makes Media

Video Usage and Needs in Media

Video For Media: The Significant Role & Nature Of Videography In Media

Traditionally, media has been disintegrated into three categories – print, radio and television. The role of video or videography is not very significant in print or radio but it is integral to the medium of television. If you consider social media as the new medium, then video is an integral part of that too.

You obviously cannot imagine television without video or the advent and subsequent phenomenal growth of the likes of YouTube, Vine and Vimeo among others, not to exclude the integration of video in contents or posts across social networks such as Facebook and Google Plus.

Moving back to the traditional media industry, video is the foundation of television, whether we talk about fiction or nonfiction. In journalism, video has been a key ingredient for over sixty years now. Right from the time of the World Wars when video footage was used both by propagandists and by independent media to the live videography that every news organization engages in today, video has played a substantial and influential part in shaping up popular perception. It has indeed shaped up modern media.  Watch this video. I think you will have a hard time stopping it. It’s incredible.

Nature Of Videography In Media

Videography in media is different from cinematography or normal video recording. When you indulge in normal video recording, either for work or for fun, there are very few set rules that you have to adhere to. There is considerable creative freedom. Professional videos have to be of a certain standard but personal videos can be shot in any way with any kind of camera. Cinematography allows substantial creative freedom but within the ambit of cinematic liberty.

Videography in media is completely different from the two. There are very stringent rules that videographers or video journalists have to follow. The framing, natural essence of a particular setting, the saturation of the images or frames, the aperture and focus settings and even camera movements are completely standardized. There is absolutely no room for creative speculation or experimentation when it comes to standard videography in media. When it comes to stings, documentaries or certain experimental shows, a videographer may vent her or his creativity but in journalism, live reporting or even in recorded shows and news broadcasts, the standards are very well etched out and every media organization adheres to the same.

This is why videographers in media have to undergo special training which is very different from what a film school would offer in cinematography. Just to give you a few examples, videography in media doesn’t allow the kind of creative editing that goes into film making. The frames cannot be tilted, a videographer cannot focus on anything other than the subject and the camera has to face straight at the setting. From the type of cameras that can be used to the specific settings of shooting specific videos, everything is according to the broadcast of a particular media company which is often in line with the general broadcast guidelines of the federal association of media