Process Masters

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Communication: Video makes Media

Video Usage and Needs in Media

Video For Media: The Significant Role & Nature Of Videography In Media

Traditionally, media has been disintegrated into three categories – print, radio and television. The role of video or videography is not very significant in print or radio but it is integral to the medium of television. If you consider social media as the new medium, then video is an integral part of that too.

You obviously cannot imagine television without video or the advent and subsequent phenomenal growth of the likes of YouTube, Vine and Vimeo among others, not to exclude the integration of video in contents or posts across social networks such as Facebook and Google Plus.

Moving back to the traditional media industry, video is the foundation of television, whether we talk about fiction or nonfiction. In journalism, video has been a key ingredient for over sixty years now. Right from the time of the World Wars when video footage was used both by propagandists and by independent media to the live videography that every news organization engages in today, video has played a substantial and influential part in shaping up popular perception. It has indeed shaped up modern media.  Watch this video. I think you will have a hard time stopping it. It’s incredible.

Nature Of Videography In Media

Videography in media is different from cinematography or normal video recording. When you indulge in normal video recording, either for work or for fun, there are very few set rules that you have to adhere to. There is considerable creative freedom. Professional videos have to be of a certain standard but personal videos can be shot in any way with any kind of camera. Cinematography allows substantial creative freedom but within the ambit of cinematic liberty.

Videography in media is completely different from the two. There are very stringent rules that videographers or video journalists have to follow. The framing, natural essence of a particular setting, the saturation of the images or frames, the aperture and focus settings and even camera movements are completely standardized. There is absolutely no room for creative speculation or experimentation when it comes to standard videography in media. When it comes to stings, documentaries or certain experimental shows, a videographer may vent her or his creativity but in journalism, live reporting or even in recorded shows and news broadcasts, the standards are very well etched out and every media organization adheres to the same.

This is why videographers in media have to undergo special training which is very different from what a film school would offer in cinematography. Just to give you a few examples, videography in media doesn’t allow the kind of creative editing that goes into film making. The frames cannot be tilted, a videographer cannot focus on anything other than the subject and the camera has to face straight at the setting. From the type of cameras that can be used to the specific settings of shooting specific videos, everything is according to the broadcast of a particular media company which is often in line with the general broadcast guidelines of the federal association of media




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